Pierre Frey transforms its Manhattan showroom into a residential
Source Architecturaldigest04-06-2012Leave a Comment

“Most showrooms display their fabrics along walls in a neutral atmosphere, but at Pierre Frey we try to create the environment in which our products will be used,” says Patrick Frey, chairman and creative director of the storied 77-year-old French fabric house. Recently the firm undertook a complete transformation of its U.S. flagship location in Manhattan’s Decoration & Design Building. What was formerly a fairly conventional presentation of Pierre Frey’s distinctive textiles and wallpapers has been refashioned as a charmingly chic Parisian apartment setting. The American luxury furniture company Hutton Home has provided chairs, sofas, and ottomans to showcase the brand’s fabrics, as well as complementary lighting and case goods.


The living room in Pierre Frey’s renovated New York showroom is appointed with Hutton Home’s Jupiter cocktail table and (clockwise from left) Full Sail sofa, Crosby sofa, Full Sail club chair, and Dormand club chair. The latter four are upholstered in Pierre Frey’s Clark, Bronx, Vasco, and Marilyn fabrics, respectively. The throw pillows at right are covered in Voyages cotton-viscose, and the curtains are of Atmosphère linen.

The collaboration with Hutton Home—the first time Pierre Frey has brought an outside brand into its New York showroom—was a natural way to introduce a sense of warmth and an authentic residential feel to the 3,000-square-foot space. “Hutton Home has the same commitment to quality and design integrity that we do,” Frey says, “with a complementary range of modern and classic styles.”

A sitting area features Hutton Home’s Cupidon Square and Cupidon Round chairs, a Desire sofa, and a Muse bench; they are upholstered in Pierre Frey’s Fontainebleau Carreaux silk check and Cosmos viscose blend, respectively. The pillows are covered in Frey’s Jack houndstooth, Metropolis geometric, and Atmosphère dotted fabrics, and the curtains are of Paros linen.

Most of the Hutton Home pieces are clad in neutral-tone Pierre Frey fabrics, allowing the French company’s signature vibrant patterns displayed throughout the space to stand out. For example, a tufted Crosby sofa from Hutton Home’s Ensemble collection is covered in Pierre Frey’s subtle cream Bronx wool blend, while a pair of Cupidon petite slipper chairs, with cerused-white-oak frames and French nailhead trim, are smartly upholstered in beige Fontainebleau Carreaux silk checks. Graceful window treatments, made out of Pierre Frey’s Paros linens, complete the look.

In a sun-filled corner of the showroom, Hutton Home’s Take Five wing chair is paired with a Twister frosted lamp. The chair is clad in Pierre Frey’s Portofino fabric.

Hutton Home president Douglas Hutton believes the collaboration makes perfect sense for both companies. “Successful interior design is about achieving a complete vision,” he says. “Patrick Frey’s textile selections were an inspiration. The fact that this showroom has one design vision for the fabrics and one for the furnishings makes it very comfortable—both literally and visually.”

Hutton Home furnishings (huttonhome.com) and Pierre Frey fabrics and wallpapers are available to the trade through Pierre Frey’s New York showroom in the Decoration & Design Building (979 Third Ave., Suite 1611; 212-421-0534; pierrefrey.com).




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