Max Mara boutique Beijing façade
By Duccio22-07-2015Popularity:18130 Comments

Curtain of Light


Narration:
The façade of the MaxMara store in Beijing Avenue Deluxe is not the outer skin of a shop, and even less of a building.
The bright bi-dimensional surface does not let grasp any “shape” or volume behind.
It is a “curtain” of light that fades while ascending, a diaphragm, a membrane between the street and the MaxMara world, between reality and dream, existence and desire.
The physical aspect is diminished in favor of a daydreaming world made of light: a bright foggy cloud, beyond which it’s possible to glimpse an emotional world.
Description:
A shiny stainless steel frame supports the façade’s outer glasses and bears many slats of satined glass oriented in different ways, that diffuse the light of LED stripes embedded in the frame above and below.
The disposition of the slats allows to see the other side: from the inside it is possible to see the outside and vice-versa.
The structural parts of the building are covered with mirrors, to amplify the effect.









Max Mara boutique façade, night _ Photo Credits: Ives Chan You

Max Mara boutique façade, night _ Photo Credits: Ives Chan You

Structure and glass façade detail _ Photo Credits: Ives Chan You

Max Mara boutique entrance _ Photo Credits: Ives Chan You

Max Mara boutique façade, night _ Courtesy of Max Mara

Façade detail, work in progress _ Photo Credits: Duccio Grassi architects

Façade detail, work in progress _ Photo Credits: Duccio Grassi architects

Façade detail, work in progress _ Photo Credits: Duccio Grassi architects

key: Max Mara, luxury boutique, Beijing Av. De Luxe, facade, light
  • Name:Duccio Grassi
  • Country:Italy
  • Specialty: Retail
  • Position:Principal
  • Introduction:Duccio Grassi Architects develops projects and concept designs for buildings, boutiques and showrooms for Max Mara, Z...
  • Please click here
  • T E L:86-755-83869568
  • Email: ideatops@a963.com

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