Idea-Tops Enters Russia
Source 18-08-2016Leave a Comment

After Japan and Dubai, International Space Design Award—Idea-Tops has come to Russia, reshaping a new global map and territory. Currently, Idea-Tops award committee has held a press conference in Yekaterinburg, Russia, and officially established the Russian representative office of Idea-Tops award. TASS, one of the world's five largest news agency (TACC is Russia's state news agency, founded in 1925, headquarter is located in Moscow), was broadcasting live. There are nearly a hundred media coverage and broadcasting in Russia.



Victor Moiseikin, Director General of MOISEIKIN Jewellery House, Sergey Shashmurin, Chairman of the Sverdlovsk Regional Division of the Union of Designers of Russia, Assistant Minister for Construction and Infrastructure Development of the Sverdlovsk Region & Chief Architect of the Sverdlovsk region, attended the press conference, encouraging all Russian designers to participate in 2016 Idea-Tops award.


The establishment of Russian representative office of Idea-Tops indicates that the substantive cooperation between China and Russia’s design industry is truly started. This historic initiative triggered high attention and heated discussion from global industry.


Russia: This Is A Very Good Start


With vast territory, Russia has a more than a thousand years of archaic architecture history. Architectures of different times, different types and different styles have formed the unique Russian architectural art culture. Great architectures like Kremlin, Bolshoi Theatre and Red Square standing in the forest of the world, is a precious wisdom crystal of Russian people, attracting people from all over the world to visit and explore.


However, until today, although China and Russia has built a friendly communicating and learning relationship with each other, Russian design has hardly entered into the Chinese market. In the past 10 years, designers from European countries and America have taken many large architecture design projects in China.

 

Victor Moiseikin, Director General of MOISEIKIN Jewellery House

 

Keyword 1: Expanding International Market


Victor Moiseikin thought that Russian designers cannot take part in international projects as they are not known to the overseas investors and developers, so the nomination and victory in the Idea-Tops Award contest is a perfect chance for the Russian designers to be introduced to the international interior design and architectural community and possibly enter the Chinese market. He said, “It is very important to test designs in a world level. As the experience, the designers will acquire, eventually will be realized in our country.”

Sergey Shashmurin, Chairman of the Sverdlovsk Regional Division of the Union of Designers of Russia


Keyword 2: Promoting National Economy


Sergey Shashmurin thought that design covers all fields: architecture, interior and industrial design and so on, which is a significant growth of national economy. As a design award across borders, Idea-Tops award has a tremendous impetus to the economy development of all countries participated. Based on global integration on the level of China and Russia, Russia's participation in the award is undoubtedly a very good start.

Vladimir Veniaminov, Assistant Minister for Construction and Infrastructure Development of the Sverdlovsk Region & Chief Architect of the Sverdlovsk region

 

Keyword 3: Training Architecture Talents

 

Key university of Russia—Ural school of architecture, acts as the Russia’s architecture talents cultivation and output. Vladimir Veniaminov said in the press conference that the environment and situation determine any design decisions, not the designer whatever self-sufficient models he had created. Students of Ural school of architecture are willing to take challenges and make impressive achievements in competitions. Participating in Idea-Tops award is a wonderful training opportunity for young professionals. 


China: Walking Toward Substantive Cooperation On The Basis Of “The Belt and Road Initiatives”


This year is the 20th anniversary of signing the Sino Russian strategic partnership agreement. At present, China has signed the cooperation agreement of “The Belt and Road Initiatives” with more than 30 countries, and a batch of demonstrated infrastructure cooperative projects are being actively promoted. China and Russia are essential cooperative partners of “The Belt and Road Initiatives”. The establishment of Russian representative office of Idea-Tops is pioneering in design fields of two countries, also has no parallel in history.

 

Yue Zhang, Professor of Fine Arts Academy of Tsinghua University


Yue Zhang, professor of Fine Arts Academy of Tsinghua University, is the Executive Director of China Pavilion in 2015 Milan Expo, Italy, who also participated in Idea-Tops 2015. In his view, Idea-Tops promotes the communication between designers and design ideas from different countries and areas as well as different culture backgrounds, especially promotes the global communication and spreading of eastern and China’s design culture. Through platform of Idea-Tops, the most outstanding designers and design works in the world could speak up, introduce themselves, and find the most suitable space for development in China.


China Pavilion in 2015 Milan Expo, Italy


Some of Russia’s top designers have an international reputation, and they may be familiar in the eyes of Chinese designers, for example, the designer of Russia’s landmark Cobra Tower--Vasily Klyukin, who combines bionic effect into the urban fashion, creating a stunning expressional art effect; LlgizFazulzyanov, another jewelry designer, whose works are full of naturalism, with delicate details that astonish people’s heart. Zhongxuan Hong, who is the on-duty President of Shenzhen Association of Interior Designers, and Leader of HongKong Eastern Holiday International Design Consultants Limited, thought that Russia is a creative country, and the deep cooperation between China and Russia’s design industry will benefit both party a lot.

Zhongxuan Hong, the on-duty President of Shenzhen Association of Interior Designers, and the Leader of HongKong Eastern Holiday International Design Consultants Limited


Zhongxuan Hong is a winner of Idea-Tops award in 2014. With special recommendation from Idea-Tops Organizing Committee in 2015, Mr Hong successfully gained the contract of the 151th floor interior design project of Burj Dubai, which established a new map for China’s design to expand the high-end international market.



Works of Zhongxuan Hong: Sun By Long


Idea-Tops: The Respect For Design Is A Faith Across Borders


There were many star participants during previous Idea-Tops competitions, for example, the winner of 2008 Pritzker Prize and famous French contemporary architect Jean Nouvel, and Fuksas couple who designed the Shenzhen Airport T3 terminal building, China. In 2015, chief architects of 11 pavilions like China, Italy and Austria and so on participated in Idea-Tops. Among them, the Italy Pavilion won The Best Digital Architecture Design Award and Austria Pavilion won The Best Green Architecture Design Award.


This year, more than 10 designers from Britain, France, Italy and Canada who exhibited in Venice Biennale 2016, have confirmed to participate in Idea-Tops 2016. With Russian designers’ participation, competition of Idea-Tops 2016 will be much more fierce and exciting.

Qingxiang Zhao, the Executive President of Idea-Tops Organizing Committee


Qingxiang Zhao, the Executive President of Idea-Tops Organizing Committee, said that “China and Russia are important cooperative partners of ‘The Belt and Road Initiatives’. This time the establishment of Russian representative office of Idea-Tops is an initiative of design industry of two countries, also has no parallel in history. Through Idea-Tops, communication and cooperation of a deeper level in design industry could be expanded, promoting the development of design industry, cultural communication and mutual prosperity of two countries.


On the other hand, design is across borders. The important mission of Idea-Tops is to award designers and design works with innovative consciousness in technology application, art expression and reappearing of cultural features, find the best contemporary designers and design works, establish a benchmark role, and promote the communication, cooperation and development of world’s design industry. We believe the cooperation with Russia can attract top level Russian designers to participate on a higher international standard, and introduce great design ideas and cultures to the world.”


The Best Residential Architecture Design of Idea Tops Award in 2015

Casa Sardinera/ Sardinera, Spain by Ramon Esteve



The Best Commercial Space Design of Idea-Tops Award in 2015

Fangsuo Commune in Chengdu, China by Chu Chih-Kang


The Best Club Design of Idea-Tops Award in 2015

Yunju Cottage Club in Jingde Town, China by Baohua Li



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